Monday, August 1, 2016

British Wool Marketing Board Representative Visits Langhorne Carpet Company

Tim Booth tours Langhore Carpet Company
For decades, Langhorne Carpets has proudly sourced pure, hearty wool from the United Kingdom. Durable British wool has been essential to the creation our Wilton Jacquard carpets. This July, our heritage Bucks County mill became doubly proud when British Wool Marketing Board representative Tim Booth dropped in from across the pond. 

Mr. Booth’s visit wasn’t his first—the Bradford-based textiles expert joked he’d gone out of his way to find the mill before. But the afternoon he spent with mill owners Winnifred and Bill Morrow served as a reminder of the history and commitment to integrity British Wool and Langhorne Carpets share.

"Fifty-five percent of all British wool goes into carpets," said Mr. Booth, explaining that his native country’s particular climate has created particularly hearty sheep, which translates into particularly hearty wool. He also offered a presentation about one of the lesser-known advantages to using pure wool in the home: Fire safety. Wool fibers burn hundreds of times more slowly than synthetic fibers. Wool also tends to self-extinguish. (And, as we saw in a video featuring H.R.H. Prince Charles, wool is also biodegradable.)

British Parliament formally established British Wool in 1950. Back then, the goal was to encourage the United Kingdom’s renowned sheep farmers and wool mills to collaborate in creating a uniform product that represented the best the country has to offer. Today, the British Wool Marketing Board (BWMB) represents more than 45,000 wool producers across the U.K. The nonprofit organization also works closely with H.R.H Prince Charles on the Campaign for Wool. Additionally, British Wool works globally to educate interior designers, distributors, showrooms, consumers—even school children—on the value of wool through an online curriculum, site visits and more. (Check out BritishWoolLearning.com for a truly adorable wool tutorial.)

No matter the client, said Mr. Booth, "We show them this is what quality looks like. This is what quality feels like." Langhorne always looks forward to new shipments of British wool, and new collaborations with the British Wool Marketing Board.

Thursday, July 7, 2016

Iconic Langhorne Wool Carpets Highlighted in New Marketing Campaign


This month, Bucks County’s historic Wilton Jacquard carpet mill makes history once again. Langhorne Carpet Company announces the first phase of an elegant and unprecedented direct marketing campaign to promote the custom weaver’s one-of-a-kind, artisan-crafted, U.S.A.-made carpets. The campaign’s initial launch audience: the coveted design community along the Pacific Ocean between Los Angeles and San Diego.


Sophisticated and meaningful, the four-phase direct mail campaign is based on actual Langhorne customer experiences. Architectural photographs feature select historic, modern and casual homes across the country. There’s the stunning Manhattan penthouse of internationally renowned interior designer Alex Papachristidis, a longtime Langhorne creative partner. There’s the parlor of circa 1830 national landmark Old Economy Village, and a tranquil family vacation home by the sea, rendered in Atlantic blue and pure white.
"We are showing the width and breadth our abilities," Langhorne co-owner Bill Morrow said of the campaign, "Langhorne is known for historic reproductions, custom work, and classic running lines. But we’re also very versatile. All of our work exhibits intricacies in design and color, which we apply to all our projects."

The campaign also includes the story of the circa 1930 suburban Philadelphia mill and the Morrow family’s four generations there. The campaign touches on the source of Langhorne’s iconic carpets: the finest grade wools from Great Britain and New Zealand—as symbolized throughout by serene sheep and lambs.



But, perhaps most importantly, each mailer highlights proud portraits and stories of Langhorne’s exceptionally gifted team of creelers, burlers and weavers. This campaign is more than a campaign: It’s a document of the diverse and uniquely American story of Langhorne’s lasting heritage.

Friday, June 17, 2016

Langhorne Carpets Does Bring Barbra Streisand Flowers



When internationally eminent songstress, director and actor Barbra Streisand recently posted a Happy Birthday message to her beloved Coton de Tuléar Samantha, observant Instagrammers noticed a certain detail in the image. Streisand’s sweet little white companion, making her best puppy-dog eyes beside of white peonies, was  also posing atop a wonderful rosebud-dappled carpet—made in Langhorne’s very own Wilton Jacquard mill.

Longtime Langhorne customer, interior designer Marcy Monheit of Rydal, PA, brought the photo of the lucky dog, nicknamed “Sammie,” to the Morrows’ attention.




“I’ve been buying from Bill [Morrow] for years and years and years,” said Monheit. Although the East Coast designer’s tastes tend more toward Langhorne’s Leopard, Zebra, Cosmos, Herringbone and Stria Cuillere lines, she instantly recognized the classic floral pattern of Ms. Streisand’s carpet. “It’s one of the Langhorne carpets my mother’s interior designer used in the house I grew up in,” she said.

The pattern is part of the Nantucket line, currently available through custom order. The Morrows are unsure how, exactly, the work of their heritage mill came to inhabit one of Ms. Streisand’s homes. But they would like to extend a formal invitation for the diva herself to come visit their headquarters anytime—including when she’s in town for her August 20 concert at Philadelphia’s Wells Fargo Center. Naturally, Sammie is invited, too.

Tuesday, June 7, 2016

Langhorne Carpet Cares: Supporting Baltimore’s Magnificent Carroll Mansion Makeover


Our latest ‘Carpets of Caring’ philanthropic partnership is with the Washington, D.C.-based nonprofit organization Made: In America (www.madeinamerica-usa.org) and Baltimore-area university architecture and design students. They collaborated to transform Maryland’s esteemed Carroll Mansion, a gem of Federalist architecture that belonged to the last-surviving signer of the Declaration of Independence.

Carroll Mansion is one of Baltimore’s most beloved historic homes. Langhorne was honored to play a role, along with other fine American artisans, the structure’s magnificent makeover into an “All American House,” the result of a student competition to transform the manse into a home befitting a seamelss modern lifestyle. The students’ challenge: Outfit the home in only American-made furnishings, coverings and accessories—and create a look that suits both the home’s Federalist bones and more contemporary styles.

We provided two Jacquard Wilton woven wool 9-by-16 carpets: one in custom brown and gray from our Moiré line, and the other in similar colorways in Willow, a pattern that just so happened to be created by a textile design student at Philadelphia University as part of the Morrow Design Competition in Philadelphia. We think our donated carpets look spectacular serving as a baseline for pieces by more than a dozen other American manufacturers.


How did Made: In America, which promotes American manufacturing and competitiveness, find us? We’ll let CEO James DeLorbe tell you. “We were searching for a high-end U.S. manufacturer making the likes of what would be found in Carroll Mansion,” he said, “To our great pleasure, we learned that not only was Langhorne based in the U.S., but in nearby Pennsylvania—and making heirloom quality carpets of the type Charles Carroll himself would have specified for his Baltimore mansion.”

“Student designers in the design competition to create the All American House specified two beautiful carpets, one for the Family Room, and one that would be the focus point of a special exhibition room containing rare and unique home furnishings made in America. We were especially impressed by the Morrow family’s over 80-year commitment to manufacturing in the U.S., to their employees and to their community. It truly represents the essence of the American spirit of hard work—what an inspiring story.”

As you may know, we’ve been weaving museum-quality Jacquard Wilton wool carpets over the decades as historic reproductions. Philadelphia’s Congress Hall, Wilmington’s Winterthur Country Estate, Blair House in Washington, D.C., the Old Boston State House and many more historically significant American homes and buildings all feature Langhorne carpets. Every one woven in America.

Note: The exhibit, located at 800 E. Lombard St.,  will be on display until July 10. The museum is open 10 a.m. to 4 p.m. Wednesday, Friday and Saturday; 1 p.m. to 8 p.m. Thursday, and 1 p.m. to 5 p.m. Sunday.

Tuesday, May 17, 2016

Good News for Designers! Langhorne Lowers Minimum Custom Order

Big News for Small Orders: Langhorne Carpet Company Lowers Minimums for Custom Goods. Designers can now customize carpets from 15 feet. Excellent news for interior designers seeking out the perfect custom stair runner, hallway carpet, small rug or one-of- a-kind border: After 80-some years in business, Langhorne Carpet is offering our customers the option to place smaller orders of 27-inch- width and 36-inch- width custom wool carpets. Formerly, Langhorne’s minimum custom order was 60 feet (20 linear yards). Today, it’s 15 feet, only 5 linear yards. 


“Lowering our minimums gives designers a lot of flexibility, because they can now order smaller quantities of custom work,” said Langhorne co-owner Bill Morrow, whose family has owned and operated the Bucks County Wilton Jacquard mill, hand-working and inspecting each piece, for nearly a century.

Despite the American mill’s history and heritage, the company itself continues to innovate by offering services that other mills can’t—or won’t. “We’re expanding our efforts to make our custom carpets as accessible as possible,” said Morrow, adding that the new option to place smaller orders is, “an entirely unique opportunity.”

Pictured here: Langhorne’s broadloom carpet Antelope (http://www.langhornecarpets.com/carpets/category/broadloom/antelope/) in cocoa, white and brown, used as a stair runner.

Wednesday, April 27, 2016

Shadow Flower Blooms at our Bucks County Mill

Here in the Northeastern United States, flowers—first daffodils, tulips and crocuses, soon lilacs and irises—are popping up in gardens, pots and parks this time of year. It’s cherry blossom season, too. Blossoms have also popped up at Langhorne Carpets.

Just in time for spring’s apex, the Bucks County heritage carpet mill introduces Shadow Flower, a new looped pile broadloom botanical from the design team at Langhorne. The running line comes in six timeless color ways.


Wispy blooms of white and yellow, white and dark green and white and coral repeat on three pale green backgrounds. Pale green and white flowers repeat on a backdrop of sky blue. Gently contemporary, black-and-white flowers appear on both gray and white backgrounds.

Interior designers will find Shadow Flower an organic fit for bedrooms, garden rooms, solariums, living rooms, even dining rooms. Although the pattern has serendipitously appeared in season, Shadow Flower has year-round longevity.

Tuesday, April 12, 2016

Alexander Stadler and Langhorne's Collaborative Carpet

Spring has sprung at Langhorne Carpet Company, and the vibrant colors of a
new release by author, illustrator, artist, shop owner and designer Alexander
Stadler have gone “on loom.” The debut carpet is a brilliant marriage of heritages
for Langhorne, a historic Bucks County Wilton Jacquard mill established in 1930,
and Stadler, who has designed textiles for Donghia, Jack Lenor Larsen, babyGap
and Comme des Garçons.

Stadler and Langhorne’s collaborative carpet features a Mexican-inspired
geometric pattern “Josephine.” Josephine is comprised of varying-width stripes
interlocking in a motif that pairs gorgeously with slender stairways and hallways
of city spaces, naturally designates uses in open-plan lofts, and feels right at
home in both Arts & Crafts and contemporary interiors, from “doormat to
ballroom,” says Stadler.

Speaking of doormats, smaller rugs will soon be available for individual sale at stadler-Kahn, Alexander Stadler’s renowned Rittenhouse Square shelter boutique in Center City, Philadelphia. Currently, the shop is showing bright and more neutral samples of the pattern for custom orders.

Stadler named the Langhorne-woven carpet design “Josephine” after the late Josephine Albarelli, an art collector and longtime Philadelphia Museum of Art docent. Albarelli compiled a deep variety of vintage striped Mexican textiles when she lived in Mexico City in the mid 20th Century.

Many of these Latin American creations shared a structural weaving system with Jacquard Wilton looms – based on 19th Century models guided by a deck of hand-punched Jacquards (the forerunner of computer punch cards) – that Langhorne workers used to weave carpets for nearly a century. The design is an homage to one of
Philadelphia’s most beloved arts patrons.