The Campaign for Wool was launched
in 2010, and is a multi-national, cross-industry coalition working together to
raise the profile of wool as the natural sustainable fiber for fashion and
interiors. The Campaign recently
completed a successful Wool Week 2015 in China and Japan.
Focusing on the Campaign’s belief to
“Live Naturally, Choose Wool,” the three day event partnered with the JZ
Festival Shanghai in China, in addition to 13 other Campaign partners included
in a “wool wardrobe” display. In Japan, the world renowned Japanese department
store and Campaign for Wool partner Isetan Shinjuku hosted a “woolly takeover,”
to help celebrate Wool Week. Other
campaign partner hosted promotions throughout the week to help customers better
understand the benefits of choosing wool products.
Langhorne Carpet Co.
is a charter member of the Campaign for Wool and helped with the Campaign’s
launch in the US. Langhorne Carpet
Company is a leader in the worldwide wool industry, and has used the
highest quality wool to weave the finest carpets for its customers.
Langhorne Carpet Company president Bill
Morrow states that “we believe in the superior qualities of wool products
and the positive effect the use of wool products have on the environment. The
Campaign for Wool helps to bring these outstanding qualities to the public eye.” The Campaign for Wool and Langhorne Carpet
Company is pleased to continue to help educate and promote the benefits of this
traditional fabric to consumers worldwide.
(Wool Week photo credit)
(Wool Week photo credit)
