Thursday, July 7, 2016

Iconic Langhorne Wool Carpets Highlighted in New Marketing Campaign

This month, Bucks County’s historic Wilton Jacquard carpet mill makes history once again. Langhorne Carpet Company announces the first phase of an elegant and unprecedented direct marketing campaign to promote the custom weaver’s one-of-a-kind, artisan-crafted, U.S.A.-made carpets. The campaign’s initial launch audience: the coveted design community along the Pacific Ocean between Los Angeles and San Diego.

Sophisticated and meaningful, the four-phase direct mail campaign is based on actual Langhorne customer experiences. Architectural photographs feature select historic, modern and casual homes across the country. There’s the stunning Manhattan penthouse of internationally renowned interior designer Alex Papachristidis, a longtime Langhorne creative partner. There’s the parlor of circa 1830 national landmark Old Economy Village, and a tranquil family vacation home by the sea, rendered in Atlantic blue and pure white.
"We are showing the width and breadth our abilities," Langhorne co-owner Bill Morrow said of the campaign, "Langhorne is known for historic reproductions, custom work, and classic running lines. But we’re also very versatile. All of our work exhibits intricacies in design and color, which we apply to all our projects."

The campaign also includes the story of the circa 1930 suburban Philadelphia mill and the Morrow family’s four generations there. The campaign touches on the source of Langhorne’s iconic carpets: the finest grade wools from Great Britain and New Zealand—as symbolized throughout by serene sheep and lambs.

But, perhaps most importantly, each mailer highlights proud portraits and stories of Langhorne’s exceptionally gifted team of creelers, burlers and weavers. This campaign is more than a campaign: It’s a document of the diverse and uniquely American story of Langhorne’s lasting heritage.


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